Breast Cancer Merchandise and Items

All Things Pink and Then Some For Breast Cancer victims, fighters, survivors, and supporters pink is the new black – Breast Cancer merchandise and items nearly always feature in pink. A pink ribbon is the iconic emblem, but some warrior women have added new symbols into the mix. The pink ribbon for Breast Cancer merchandise and items as an awareness campaign was started in 1992. Estée Lauder executive - Evelyn Lauder - and a friend (Alexandra Penney), got it together. Lauder supported the cause till she died aged 75 – ironically from ovarian cancer. Evelyn spent her entire career at Estée Lauder, a company which was founded by her mother-in-law. It is absolutely appropriate that a successful business, driven by female customers, and run by female execs, should give something feminine back to society. read more

This company, Evelyn and Alexandra did - they gave women world-wide the desire to purchase Breast Cancer items and merchandise, and support the pink ribbon campaign. It seems almost surreal to think that millions, perhaps billions of women, have purchased Breast Cancer items and merchandise, even if only a small pink ribbon. Every purchase means another donation to fund awareness campaigns, as well as the Breast Cancer Research Foundation (also founded by Lauder). While Evelyn spent her life working with many colors, all hues of red, bronze, peach and pink; pink was the color that made the most dramatic impact on her life. The campaign started small, where the proverbial pink ribbon was 'given' away. Funded largely by Evelyn and her husband, little pink bows were given away at make-up counters in department stores, to remind women to get breast exams. The tiny pink ribbons grew into a massive fund raising project, and Congressional dispensation was granted to make October - Breast Cancer Month. read less